Privacy Policy

InnerBeautyRoom (“we,” “us,” or “our”) operates the website located at innerbeautyroomm.com and provides boutique hair and beauty services to clients in Naples, Florida. This Privacy Policy describes how we collect, use, store, protect, and share information you provide when visiting our website, booking appointments, or subscribing to our SMS text messaging program. By using our website or opting into our SMS program, you agree to the terms described below.

1. Information We Collect

Information You Provide

When you fill out a form on our website, request an appointment, or opt into our SMS messaging program, we collect the following personal information:

• Name — so we can address you personally
• Mobile phone number — required for SMS messaging and appointment reminders
• Email address — for appointment confirmations and written correspondence
• Appointment preferences and service notes — stylist selection, service type, scheduling, and relevant hair or styling notes you choose to share
• SMS consent record — date, time, IP address, and confirmation of your explicit opt-in

Information Collected Automatically

When you visit our website, we may automatically collect limited technical information, including your IP address, browser type, device type, referring pages, and pages visited. We use this information for security, site performance, and aggregate analytics. We do not use this information for personalized advertising.

2. Cookies and Tracking Technologies

Our website uses a limited number of cookies and similar tracking technologies to operate the site and understand basic usage patterns. We do not use cookies for advertising, retargeting, or cross-site tracking.

2.1 Types of Cookies We Use

• Strictly Necessary Cookies — required for the site to function (for example, remembering your form session). These cookies cannot be disabled and do not store personal information.
• Analytics Cookies — used to understand how visitors interact with our website in aggregate (pages visited, time on page, referring source). Data is collected in a non-identifiable form and used only to improve our site.
• Functional Cookies — used to remember your preferences (such as form field values) to improve your experience.

2.2 Third-Party Tracking

We do not sell, share, or transmit browsing data, cookie data, or tracking identifiers to third-party advertisers or data brokers. We do not use social media tracking pixels (Facebook, TikTok, etc.) for retargeting or advertising. Analytics data is handled by our website hosting provider solely for operational insights.

2.3 Managing Cookies

You can disable or delete cookies at any time through your browser settings. Disabling strictly necessary cookies may prevent certain parts of our website from functioning properly. For detailed instructions, refer to your browser’s help documentation.

2.4 Do Not Track

Our website does not respond to “Do Not Track” browser signals at this time, as there is no consistent industry standard for handling them. However, because we do not engage in cross-site tracking or behavioral advertising, enabling Do Not Track in your browser has minimal practical impact on your privacy on our site.

3. SMS Messaging Program

Our SMS messaging program is operated by InnerBeautyRoom and is used exclusively to communicate with clients who have explicitly opted in.

3.1 Opt-In

You may join our SMS program only by submitting our appointment request form and checking the SMS consent checkbox. The consent checkbox is unchecked by default and must be affirmatively selected. By checking the box, you agree to receive recurring SMS text messages from InnerBeautyRoom at the mobile phone number you provided.

3.2 Message Types

Messages sent through our SMS program include:

• Appointment confirmations
• Appointment reminders (typically 24 and 1 hours before your appointment)
• Rescheduling and cancellation notices
• Stylist availability updates
• Occasional promotional offers and service announcements

3.3 Message Frequency and Cost

Message frequency varies based on your appointment activity. You may receive up to 10 messages per month. Message and data rates may apply based on your carrier plan. Carriers are not liable for delayed or undelivered messages.

3.4 Opt-Out and Help

You may opt out of SMS messaging at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and will not receive further SMS communications from our program. Reply HELP to any message for assistance, or contact us directly at [email protected].

3.5 Consent Records

We retain records of your opt-in consent, including date, time, source (URL), and phone number, for compliance with TCPA, CTIA, and carrier requirements. These records are retained as long as necessary to comply with applicable law.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To schedule, confirm, remind, and follow up on appointments
• To personalize your salon experience and remember stylist preferences
• To send SMS and email communications you have opted into
• To respond to your inquiries and provide customer support
• To process payments for services (via our secure payment processor)
• To comply with applicable legal, tax, and regulatory obligations
• To protect the security and integrity of our website and business operations

5. No Sharing or Sale of Personal Information

InnerBeautyRoom does not sell, rent, or share your personal information with third parties for their own marketing or advertising purposes. We specifically do not share SMS opt-in consent or phone numbers with any third party or affiliate.

We may share limited personal information only with the following categories of service providers, who are contractually bound to protect your data and use it only to perform services on our behalf:

• SMS/messaging platform providers — to transmit SMS messages you have opted into
• Payment processors — to complete transactions for salon services
• Scheduling and CRM platforms — to manage appointments and records
• Hosting and analytics providers — to operate the website securely

We may also disclose information if required by law, subpoena, or other valid legal process, or to protect the rights, property, or safety of InnerBeautyRoom, our clients, or others.

6. Data Retention

We retain personal information for as long as your account remains active, as needed to provide services to you, and as required to comply with legal, accounting, tax, or regulatory obligations. You may request deletion of your personal information at any time by contacting us at [email protected], subject to any legal retention requirements.

7. Data Security

We use commercially reasonable technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no system is perfectly secure, and we cannot guarantee absolute security of information transmitted over the internet.

8. Your Rights

Depending on your state or jurisdiction, you may have the following rights concerning your personal information:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of SMS messaging by replying STOP or contacting us
• The right to withdraw consent for any optional communications

To exercise any of these rights, please email [email protected]. We will respond within 30 days.

9. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from anyone under the age of 13. If you believe we have collected such information, please contact us so we can delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be communicated via our website. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

InnerBeautyRoom
Email: [email protected]
Website: innerbeautyroomm.com
Location: Naples, Florida, United States